Posts Tagged ‘ Marketing Lessons from the Grateful Dead ’

BOOK REVIEW! Marketing Lessons from The Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

BOOK REVIEW! Marketing Lessons from The Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

The Grateful Dead pioneered the freemium model long before ‘freemium’ was a word. In this book, two marketing gurus and long-serving deadheads reveal how the band made their money by giving their music away. Over Christmas I watched a documentary about the history of British music festivals. Near the end, singer Billy Bragg offered...
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