The Advice the Marketing ‘Rock Stars’ Don’t Tell You & Why So Many Online Entrepreneurs Get it Wrong

The Advice the Marketing ‘Rock Stars’ Don’t Tell You & Why So Many Online Entrepreneurs Get it Wrong

Earlier this summer Gareth and I met up at my writing retreat in Kent. We stocked up on wine, food and good music and set off on a brand new mission. We asked ourselves: “What is it that stops most people making money from their online information business?” In many cases, it’s not the hard...
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CASE STUDY: How this London Birth Advisor Used Free Content to Engage with Clients

CASE STUDY: How this London Birth Advisor Used Free Content to Engage with Clients

Here’s a great example of how blogging, Facebook and Twitter can help spread your message Rebecca was in her mid-twenties, with a busy full-time career. Then she had a baby. The experience changed her outlook on life. She decided not to become one of...
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The Rise of Self-Publishing and My Part in the Revolution

The Rise of Self-Publishing and My Part in the Revolution

Old guard publishers beware. A new breed of writers is cutting out the middle-man. Here's why writers no longer need to hide their work in a drawer….  I’ve written stories for as long as I can remember. From my first ‘novel’ when I was seven...
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The New Videodrome: How YouTube Converts Free into Paid

The New Videodrome: How YouTube Converts Free into Paid

Unless you’ve been living on Neptune in a space-pod with no internet connection, you’ll know about YouTube… It’s without doubt the most popular video-sharing platform of its kind, with...
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How These Two Barstools Will Help You Write Your Greatest Copy

How These Two Barstools Will Help You Write Your Greatest Copy

“If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language...
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Email Marketing Case Study: How a Fusion of Email and Video Created a 20% Sales Conversion Rate

Email Marketing Case Study: How a Fusion of Email and Video Created a 20% Sales Conversion Rate

All hail video and email! What a powerful marriage! Just check out these results… Last week my company offered a free video to our email subscribers. In the video...
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